What I do

 
 

CONTENT STRATEGY

FROM IDEATION TO EXECUTION

Working closely with Agencies, Brands and Production Companies to help with the creation and execution of effective content across all platforms. As a creative producer, I help clients develop their ideas, and as a physical producer I am able to protect and evaluate the ideas at an early stage to ensure they can be effectively executed. I then stay on to produce the projects to ensure we attach the right talent, stay on budget and deliver on time in line with the original vision. I pride myself on finding creative solutions to make what otherwise seems impossible, possible.

 

LINE AND

SERVICE PRODUCING

I have experience creating, managing and operating production budgets ranging from $70k-$3 million. My experience as an on set Producer includes experience in social media, digital, broadcast spots and feature films. From top to bottom, I am able to hire and manage a crew, facilitate payroll, and manage relationships and negotiate deals with vendors. I have extensive experience navigating the system of Canadian tax credits to assist in the financing of long format projects,  while also serving as the on the ground producer for American productions filming in Toronto.

I offer:

  • Production strategy/planning

  • Bidding and budgets

  • Sourcing and managing key crew

  • Relationships with vendors

  • Payroll and Insurance

  • Post Production

I deal with the minutia and operations that make a production function, so you can focus on the creative.

CREATIVE

I have been a creative producer for more than 18 years, responsible for development and execution across all platforms, helping to develop and shape ideas, and assess the best medium to tell a story. This has included film, branded content, documentary, and social.

 

FILM PRODUCER

Executive produce, develop and produce a variety of scripted feature films, short films and feature documentaries. Responsible for financing, managing production from inception through post, and securing distribution.  Develop literary projects, option manuscripts and oversee screenplays from first draft to final.

Work with agents and managers globally to build relationships and make offers to key talent on various projects.  Very well versed in the Canadian production landscape, including navigating Telefilm, tax credit applications and Canadian distribution partners.